Lancefield on the Line
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Lancefield on the Line
David Rogers: Rethinking Digital Transformation
How can you undergo digital transformation successfully?
Too often, it is led without a clear vision by those at the top of the organisation who are just looking to launch technology pilots across the business. To do it well means you may have to challenge your thinking to inspire new ways of working.
David Rogers is my guest in this episode, an expert in digital transformation who has been at the forefront of advising to and teaching companies how to do it well. He discusses the 5 critical steps to digital transformation as well as how companies can sustain it.
He also shares how the New York Times went from doing it badly to becoming more profitable and sustainable when they got it right. As well as how A.I. will change the future of digital transformations.
“Always be asking, what is the risk of inaction?” – David Rogers
You'll hear about:
· Does digital transformation apply to all organisations?
· 5 critical steps of digital transformation
· The non-sequential nature of the 5 steps
· How to sustain digital transformation
· Companies with admirable digital transformations
· What do boards need to avoid and get right?
· The biggest shifts David sees in leaders
· How ecosystems impact digital transformations
· Will A.I. radically change digital transformations?
· Quickfire questions for David
· What does David's best day look like?
About David Rogers:
David Rogers is one of the world’s leading experts on digital transformation, a member of the faculty at Columbia Business School, and the author of five books.
David helps companies transform their business for the digital age, working with senior leaders at corporations including Google, Microsoft, Citigroup, Visa, HSBC, Unilever, Merck, GE, among others.
At Columbia Business School, Rogers is faculty director of executive education programmes on digital business strategy and on leading digital transformation.
His resources:
• Profile: https://www.linkedin.com/in/davidrogersdigital/
• Tools and content: www.davidrogers.digital
• Book ‘The Digital Transformation Roadmap’: https://www.amazon.com/Digital-Transformation-Roadmap-Organization-Continuous/dp/023119658X/
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