How good is your writing at work? It's rather important. Think about your bids, pitches, presentations, Executive or Board papers, investment cases and, of course, emails. Too often writing is dry, technocratic, and overly complex. It makes it hard for the reader to understand in one go, or at all. It limits your ability to convince them of your thinking, and tarnishes your brand.
In this podcast, Scott Keyser, the 'Writing Guy', shares his tips and lessons from working with companies over the last 30 years. He shows that it is a learnable skill for everyone If we start with the right mindset.
You'll hear about:
Scott Keyser is the "Writing Guy". He is the author of two books 'Winner Takes All: sevenand- a-half principles for winning more bids, tenders, and proposals' and 'rhetorica', which set out his writing system. He works with clients from professional services firms to start-ups to corporates (such as the Economist) to improve the way their write - to engage your market, convince your boss, win over buyers, investors, staff or suppliers.
Sign up to my Strategic Leader newsletter (http://bit.ly/36WRpri) for stimuli, ideas, guidance and tips on how to lead your team, organisation or self more effectively, delivered straight to your inbox:
If you're not subscribed already do subscribe to my youtube channel (http://bit.ly/3cFGk1k) where you can watch the conversation.
Take the Extraordinary Essentials test (https://bit.ly/3EhSKY5) to identify your strengths and development areas.
For more details about me:
★Services (https://bit.ly/373jctk) to CEOs, entrepreneurs and professionals.
★About me (https://bit.ly/3LFsfiO) - my background, experience and philosophy.
★Examples of my writing (https://bit.ly/3O7jkc7).
★Follow me and engage with me on LinkedIn (https://bit.ly/2Z2PexP)
★Follow me and engage with me on Twitter (https://bit.ly/36XavNI).